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BOOKS  >  BUSINESS & ECONOMICS   >  CENGAGE LEARNING  >  9780324421606

 
Managerial Economics : Applications, Strategies, Tactics Frederick H. deB. Harris, James R. McGuigan, R. Charles Moyer Hardcover NON-FICTION ENGLISH 9780324421606 CENGAGE LEARNING BUSINESS ECONOMICS BOOKS
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Managerial Economics : Applications, Strategies, and Tactics - Frederick H. deB. Harris, James R. McGuigan, R. Charles Moyer - Hardcover - NON-FICTION - ENGLISH - 9780324421606

Publisher: CENGAGE LEARNING
ISBN-13: 9780324421606
ISBN-10: 0324421605
Pkg Size: 1.5 X 8.5 X 10.25
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Summary:
Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including new material on China and India. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.

Academic Level : Scholarly/Undergraduate
Academic Subject : BUSINESS ADMIN & MGMT - MANAGEMENT, ECONOMICS (GENERAL)
Author : James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris
Binding : Hardcover
BISAC Subject : Business & Economics / Economics / General, Business & Economics / Industries / General, Business & Economics / Management
Book Type : NON-FICTION
Dewey : 330
Edition : 11, Subsequent
Language : ENGLISH
LCCN : 2007901208
Library Subject : Managerial economics, Problems, exercises, etc
Pages : 734, 1 v. (various pagings) :
Place of Publication : United States
Publication Date : 05/04/2007
Subject Development : Business
Textual Format : Textbooks, Lower level

Table of Contents
Preface xi
PART I Introduction
1(74)
Introduction and Goals of the Firm
2(24)
Chapter Preview
2(1)
Managerial Challenge: Executive Performance Bonus Plan: General Electric
2(13)
What Is Managerial Economics?
4(1)
The Decision-Making Model
5(1)
The Role of Profits
5(3)
Objective of the Firm
8(4)
Separation of Ownership and Control: The Principal-Agent Problem
12(3)
What Went Right/What Went Wrong: Saturn Corporation
15(1)
Implications of Shareholder Wealth Maximization
15(1)
What Went Right/What Went Wrong: Eli Lilly Depressed by Loss of Prozac Patent
16(10)
Summary
22(1)
Exercises
23(1)
Case Exercises: Designing a Managerial Incentives Contract
24(1)
Reducing Greenhouse Gases
25(1)
Fundamental Economic Concepts
26(49)
Chapter Preview
26(1)
Managerial Challenge: Revenue Management at American Airlines
26(23)
Demand and Supply: A Quick Review
27(10)
Marginal Analysis
37(4)
The Net Present Value Concept
41(3)
Meaning and Measurement of Risk
44(5)
What Went Right/What Went Wrong: Long-Term Capital Management (LTCM)
49(8)
The Relationship Between Risk and Return
52(2)
Summary
54(1)
Exercises
55(2)
Appendix 2A Differential Calculus Techniques in Management
57(1)
Relationship Between Marginal Analysis and Differential Calculus
57(1)
Managerial Challenge: A Skeleton in the Stealth Bomber's Closet
58(17)
Applications of Differential Calculus to Optimization Problems
65(5)
Partial Differentiation and Multivariate Optimization
70(2)
Summary
72(1)
Exercises
72(3)
PART II Demand and Forecasting
75(182)
Demand Analysis
76(36)
Chapter Preview
76(1)
Managerial Challenge: Health Care Reform and Cigarette Taxes
76(21)
Demand Relationships
78(3)
The Price Elasticity of Demand
81(16)
International Perspectives: Free Trade and the Price Elasticity of Demand: Nestle Yogurt
97(15)
The Income Elasticity of Demand
98(2)
Cross Price Elasticity of Demand
100(4)
Other Demand Elasticity Measures
104(1)
The Combined Effect of Demand Elasticities
105(1)
Summary
106(1)
Exercises
106(5)
Case Exercise: Polo Golf Shirt Pricing
111(1)
Estimating Demand
112(49)
Chapter Preview
112(1)
Managerial Challenge: The Demand for Public Transportation
112(33)
Estimating Demand Using Marketing Research Techniques
114(1)
Statistical Estimation of The Demand Function
115(4)
A Simple Linear Regression Model
119(13)
Multiple Linear Regression Model
132(5)
Summary
137(1)
Exercises
138(5)
Case Exercise: Soft Drink Demand Estimation
143(2)
Appendix 4A Problems in Applying the Linear Regression Model
145(16)
Introduction
145(11)
Nonlinear Regression Models
156(2)
Summary
158(1)
Exercises
158(3)
Business and Economic Forecasting
161(41)
Chapter Preview
161(1)
Managerial Challenge: Excess Fiber Optic Capacity at Global Crossing Inc.
161(32)
The Significance of Forecasting
163(1)
Selecting a Forecasting Technique
163(2)
Alternative Forecasting Techniques
165(1)
Deterministic Time-Series Analysis
165(8)
Smoothing Techniques
173(6)
Barometric Techniques
179(5)
Survey and Opinion-Polling Techniques
184(1)
Econometric Models
185(4)
Stochastic Time-Series Analysis
189(3)
Forecasting with Input-Output Tables
192(1)
International Perspectives: Long-Term Sales Forecasting by General Motors in Overseas Markets
193(9)
Summary
193(1)
Exercises
194(5)
Case Exercises: South Pole Ice Cream Company
199(1)
Cruise Ship Arrivals in Alaska
199(1)
Lumber Price Forecast
200(2)
Managing Exports
202(55)
Chapter Preview
202(1)
Managerial Challenge: Export Market Pricing at Toyota
202(4)
Introduction
203(1)
Import-Export Sales and Exchange Rates
204(2)
International Perspectives: The Collapse of Export and Domestic Sales at Cummins Engine
206(9)
Outsourcing
207(2)
Ghitta Trade Blossoms
209(1)
The Market for U.S. Dollars as Foreign Exchange
210(4)
Foreign Exchange Risk Management
214(1)
International Perspectives: Toyota and Honda Buy U.S. Assembly Capacity
215(7)
The Determinants of Long-Run Trends in Exchange Rates
216(5)
Purchasing Power Parity
221(1)
What Went Right/What Went Wrong: Ford Motor Co. and Exide Batteries: Are Country Managers Here to Stay?
222(35)
International Trade: A Managerial Perspective
231(10)
Free Trade Areas: The European Union and NAFTA
241(9)
Perspectives on the U.S. Trade Deficit
250(1)
Summary
251(2)
Exercises
253(1)
Case Exercises: Predicting the Long-Term Trends in Value of the U.S. Dollar, DM, and Euro
254(1)
U.S. Energy Policy, Oil Imports, and the Price of Gasoline
255(2)
PART III Production and Cost
257(114)
Production Economics
258(41)
Chapter Preview
258(1)
Managerial Challenge: What Went Wrong in California's Deregulation of Electricity?
258(7)
The Production Function
260(3)
Production Functions with One Variable Input
263(2)
What Went Right/What Went Wrong: Factory Bottlenecks at a Boeing Assembly Plant
265(32)
Determining the Optimal Use of the Variable Input
270(2)
Production Functions with Multiple Variable Inputs
272(5)
Determining the Optimal Combination of Inputs
277(4)
A Fixed Proportions Optimal Production Process
281(5)
Returns to Scale
286(5)
Summary
291(1)
Exercises
292(3)
Case Exercise: The Production Function for Wilson Company
295(2)
Appendix 7A Maximization of Production Output Subject to a Cost Constraint
297(2)
Exercise
298(1)
Cost Analysis
299(34)
Chapter Preview
299(1)
Managerial Challenge: US Airways Cost Structure
299(21)
The Meaning and Measurement of Cost
300(5)
Short-Run Cost Functions
305(7)
Long-Run Cost Functions
312(4)
Economies and Diseconomies of Scale
316(4)
International Perspectives: How Japanese Companies Deal with the Problems of Size
320(9)
Summary
323(1)
Exercises
323(4)
Case Exercise: Cost Analysis
327(2)
Appendix 8A Long-Run Costs with a Cobb-Douglas Production Function
329(4)
Exercises
332(1)
Applications of Cost Theory
333(38)
Chapter Preview
333(1)
Managerial Challenge: How Exactly Have Computerization and Information Technology Lowered Costs at Chevron, Timken, and Merck?
333(5)
Types of Cost Functions
334(1)
Estimating Short-Run Cost Functions
335(3)
What Went Right/What Went Wrong: Boeing: The Rising Marginal Cost of 747s
338(27)
Long-Run Cost-Output Relationships
340(8)
Break-Even Analysis Versus Contribution Analysis
348(1)
Linear Break-Even Analysis
349(10)
Summary
359(1)
Exercises
359(2)
Case Exercises: Cost Functions
361(2)
Charter Airline Operating Decisions
363(2)
Appendix 9A Mass Customization and the Learning Curve
365(6)
Learning Curve Relationship
365(3)
The Percentage of Learning
368(1)
Exercise
369(2)
PART IV Pricing and Output Decisions: Strategy and Tactics
371(220)
Prices, Output, and Strategy: Pure and Monopolistic Competition
372(51)
Chapter Preview
372(1)
Managerial Challenge: Resurrecting Apple
372(4)
Introduction
374(1)
Competitive Strategy
375(1)
What Went Right/What Went Wrong: Xerox
376(26)
Porter's Five Forces Strategic Framework
380(11)
A Continuum of Market Structures
391(3)
Price-Output Determination Under Pure Competition
394(6)
Price-Output Determination Under Monopolistic Competition
400(2)
What Went Right/What Went Wrong: The Dynamics of Competition at Amazon.com
402(21)
Selling and Promotional Expenses
405(3)
Competitive Markets Under Asymmetric Information [Optional Advanced Section]
408(5)
Solutions to the Adverse Selection Problem
413(5)
Summary
418(1)
Exercises
419(3)
Case Exercises: HP and Dell Personal Computers
422(1)
Saving Sony Music
422(1)
Price and Output Determination: Monopoly and Dominant Firms
423(29)
Chapter Preview
423(1)
Managerial Challenge: Dominant Microprocessor Company Intel Adapts to Next Trend
423(6)
Monopoly Defined
424(1)
The Sources of Market Power for a Monopolist
425(4)
What Went Right/What Went Wrong: Pilot Error at Palm
429(11)
Price and Output Determination for a Monopolist
430(3)
The Optimal Markup, Contribution Margin, and Contribution Margin Percentage
433(6)
Regulated Monopolies
439(1)
What Went Right/What Went Wrong: The Public Service Company of New Mexico
440(12)
The Economic Rationale for Regulation
441(4)
Summary
445(1)
Exercises
445(5)
Case Exercise: Differential Pricing of Pharmaceuticals: The HIV/AIDS Crisis
450(2)
Price and Output Determination: Oligopoly
452(33)
Chapter Preview
452(1)
Managerial Challenge: Are Nokia's Margins on Cell Phones Collapsing?
452(15)
Oligopolistic Market Structures
453(5)
Interdependencies in Oligopolistic Industries
458(1)
Ignoring Interdependencies
459(1)
Cartels and Other Forms of Collusion
460(7)
International Perspectives: The Organization of Petroleum Exporting Countries (OPEC) Cartel
467(11)
Price Leadership
471(4)
The Kinked Demand Curve Model
475(1)
Avoiding Price Wars
476(2)
What Went Right/What Went Wrong: Good-Better-Best Product Strategy at Kodak
478(7)
Summary
481(1)
Exercises
482(2)
Case Exercise: Cell Phones Displace Mobile Phone Satellite Networks
484(1)
Best-Practice Tactics: Game Theory
485(57)
Chapter Preview
485(1)
Managerial Challenge: Large-Scale Entry Deterrence of Low-Cost Discounters: Southwest, People Express, Value Jet, Kiwi, and JetBlue
485(46)
Oligopolistic Rivalry and Game Theory
487(5)
Analyzing Simultaneous Games
492(4)
The Escape from Prisoner's Dilemma
496(11)
Analyzing Sequential Games
507(4)
Business Rivalry as a Self-Enforcing Sequential Game
511(4)
Credible Threats and Commitments
515(3)
Replacement Guarantees
518(6)
Summary
524(1)
Exercises
525(4)
Case Exercise: International Perspectives: The Superjumbo Dilemma
529(2)
Appendix 13A Entry Deterrence and Accommodation Games
531(11)
Excess Capacity as a Credible Threat
531(2)
Precommitments Using Non-Redeployable Assets
533(7)
Summary
540(1)
Exercises
541(1)
Pricing Techniques and Analysis
542(49)
Chapter Preview
542(1)
Managerial Challenge: Pricing of Apple Computers: Market Share Versus Current Profitability
542(19)
A Conceptual Framework for Proactive, Systematic-Analytical, Value-Based Pricing
543(3)
Optimal Differential Price Levels
546(9)
Differential Pricing in Target Market Segments
555(6)
What Went Right/What Went Wrong: $19.95 for ``Unlimited Access'' at AOL Time Warner
561(30)
Pricing in Practice
567(6)
The Practice of Revenue Management, Advanced Material
573(12)
Summary
585(1)
Exercises
586(3)
Case Exercise: Congestion Pricing Library Research
589(2)
PART V Organizational Architecture and Regulation
591
Contracting, Governance, and Organizational Form
592(68)
Chapter Preview
592(1)
Managerial Challenge: Controlling the Vertical: Ultimate TV
592(12)
Introduction
593(1)
The Role of Contracting in Cooperative Games
594(6)
Corporate Governance and the Problem of Moral Hazard
600(4)
What Went Right/What Went Wrong: Moral Hazard and Holdup at Enron and Worldcom
604(6)
The Principal-Agent Model
604(6)
What Went Right/What Went Wrong: Why Have Restricted Stock Grants Replaced Executive Stock Options at Microsoft?
610(6)
Choosing the Efficient Organizational Form
612(4)
What Went Right/What Went Wrong: Cable Allies Refuse to Adopt Microsoft's WebTV as an Industry Standard
616(1)
International Perspectives: Economies of Scale and International Joint Ventures in Chip Making
617(6)
Vertical Integration
619(4)
What Went Right/What Went Wrong: Dell Replaces Vertical Integration with Virtual Integration
623(7)
Summary
625(1)
Exercises
626(1)
Case Exercises: Borders Books and Amazon.com Decide to Do Business Together
627(1)
Designing a Managerial Incentive Contract
628(1)
The Division of Investment Banking Fees
629(1)
Library Exercise: Vertical Integration at GM-Fisher Body
629(1)
Appendix 15A Auction Design and Information Economics
630(23)
Queue Service Rules
630(3)
Auctions
633(15)
Incentive-Compatible Revelation Mechanisms
648(5)
International Perspectives: Joint Venture in Memory Chips: IBM, Siemens, and Toshiba
653(2)
International Perspectives: Whirlpool's Joint Venture in Appliances Improves Upon Maytag's Outright Purchase of Hoover
655(5)
Summary
656(1)
Exercises
657(1)
Case Exercises: Spectrum Auction
658(1)
Debugging Computer Software: Intel
659(1)
Government Regulation
660(35)
Chapter Preview
660(1)
Managerial Challenge: Deregulation and the Coase Theorem
660(24)
The Regulation of Market Structure and Conduct
661(3)
Antitrust Regulation Statutes and their Enforcement
664(3)
Antitrust Prohibition of Selected Business Decisions
667(6)
Command and Control Regulatory Constraints: An Economic Analysis
673(2)
The Regulation of Externalities
675(8)
Governmental Protection of Business
683(1)
The Optimal Deployment Decision: To License or Secure Captive Use
683(1)
What Went Right/What Went Wrong: Aventis
684(2)
What Went Right/What Went Wrong: Technology Licenses Cost Palm Its Lead in PDAs
686(2)
What Went Right/What Went Wrong: Motorola: What They Didn't Know Hurt Them
688(7)
Summary
690(1)
Exercises
691(2)
Case Exercises: Price Fixing of Auction House Commissions
693(1)
Microsoft Tying Arrangements
693(1)
Music Recording Industry Blocked from Consolidating
694(1)
Long-Term Investment Analysis
695
Chapter Preview
695(1)
Managerial Challenge: Multigenerational Effects of Ozone Depletion and Greenhouse Gases
695
The Nature of Capital Expenditure Decisions
696(1)
A Basic Framework for Capital Budgeting
697(1)
The Capital Budgeting Process
698(9)
Estimating the Firm's Cost of Capital
707(7)
Cost-Benefit Analysis
714(2)
Steps in Cost-Benefit Analysis
716(2)
Objectives and Constraints in Cost-Benefit Analysis
718(1)
Analysis and Valuation of Benefits and Costs
719(3)
The Appropriate Rate of Discount
722(2)
Cost-Effectiveness Analysis
724(2)
Summary
726(1)
Exercises
727(4)
Case Exercises: Cost-Benefit Analysis
731(3)
Industrial Development Tax Relief and Incentives
734
Appendices
A. The Time Value of Money
1(1)
B. Tables
1(1)
C. Check Answers to Selected End-of-Chapter Exercises
1(1)
Index 1

 

 
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